DESCRIPTION

The persistent rise of Fake News in the country is becoming uncontrollable due to the platform it thrives the most, social media which could be misleading and manipulative.
To curb this menace, the agency created a set of materials that are arresting and thoughtful to practically depict how damaging spreading fake news can be.

This professional campaign titled 'FakeHits' was published in Nigeria in January, 2021. It was created for the brand: The Guardian, by ad agency: Adeptus Advertising. This Print medium campaign is related to the Media and Public Interest, NGO industries and contains 3 media assets. It was submitted over 1 year ago by Creative Director: Bamidele of Adeptus Advertising.

CREDITS

Advertising Agency: Adeptus Advertising, Lagos, Nigeria
Creative Director: Bamidele Ariyo
Art Director: Richard Mgbeokwii, Bamidele Ariyo
Copy Writer: Olushola Oladimeji, Naomi Oni, Tolulope Alawode, Babatunde Alaran
Art Directors: Adebiyi Grillo, Olumaiye Adeniji